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Analyzing your website’s SEO performance in Google Search Console

Find out the steps to analyze your website's SEO performance in Google Search Console. Explore the things which are working and which aren't.

 Why is it important:

Google Search Console (GSC) is a platform that provides website owners with valuable insights into their website’s organic search performance. It provides detailed information about search queries, impressions, CTRs, etc. By monitoring this data on a regular basis, businesses can identify issues and opportunities for optimization. Analyzing the performance of your website on GSC is important because it can provide insight into how customers are finding your business online. Additionally, it can help you to identify areas where SEO can be improved so that potential customers can find you more easily.

Things required before you start:

  • You should have an existing Google search console account, and if you don’t have one yet, then follow our guide to do so.
  • You should be using a Chrome browser and should be already logged into to your Google account used for creating the Google search console account.
  • Your website should already be verified on the Google search account and should have been active for quite some time to be able to get enough data (at least 1 month).

Steps to analyze your website’s SEO performance in Google Search Console

Step 1: Go to search.google.com/search-console.

And click on “Start Now”.

Google search console

Once clicked, you will be automatically redirected to your search console account.

Step 2: Click on “Performance” on the left side menu panel.

Checking the performance

Step 3: On the right side you will get the current search performance of your website.

Analyzing the search performance

  1. You can select the “Search Type” using this feature and select whether you want to see your website’s search performances in terms of web, video, image, etc.
  2. You can select the time period of the report using this. You can even select time periods to compare the results, too.
  3. This “New” button can be used to add other parameters to filter the data and to get more specific results,

Filtering the data

  1. Query – You can see specific search performance based on a search query (specific) or a search term (contains).
  2. Page – You can view the search performance of a specific web page.
  3. Country – You can view the search performance of your website in a specific country.
  4. Device – You can view the search performance of your website based on the device from which they are accessing it.
  5. Search appearance – You can view the website’s search performance
  6. This is the area where your performance report will be displayed visually and with the main performance indicators.
  7. You can also export the report in CSV, Excel or Google Sheet format using this button.

Step 4: Once you scroll down, you will find the more detailed report, showcasing the necessary segments for which you can verify your website’s search performance in details.

The important tabs

  1. Use this tab to see the detailed report for each segment as per the required tab, like top queries, pages, countries etc.
  2. The required list of information related to the segment is shown here.

3&4. Use these two columns to sort the data either based on Clicks or Impressions.

Step 5:

Let’s take a use case to explore the process of analyzing the data further.

Use Case: Let’s find out the top countries and queries with the top 3 impressions for search queries containing “marketing”.

To do that, we need to click on the filter “+ New” and then, from the dropdown, select “Query”.

Filter for the data Available options

Step 6: On the next screen, from the condition selector select “queries containing” and then in the text box, fill in the text “marketing”.

Setting up the filter query

Step 7: Once done click on the “apply” button at the top right corner of the screen.

Applying it

Step 8: Scroll down to the detailed report and click on the Impressions column to sort the list of queries according to the highest->lowest order of the number of impressions it had.

checking the queries

From the list now you can see the list of top 3 search queries for which the website had the maximum number of search appearances (impressions).

Step 9: To find the top 3 countries where we had the most search impressions for the queries containing the word “marketing”.

Click on the tab “Countries”.

Filtering out the countries

Step 10: Once on the list of countries data, click on the Impressions column to sort it in the descending order.

Country wise impressions

Once done, you will get the list of top 3 countries as per the requirement.

Step 11:

Indexing is the process of adding webpages to search engine result pages. It’s an important step in SEO (search engine optimization) because it enables search engines to quickly find webpages relevant to a user’s query. By indexing the pages correctly, SEO practitioners can ensure that the website or individual webpages rank higher on SERPs, thus increasing visibility and website traffic.

You can use Google Search console to verify your web pages’ indexing statuses too.

To do so, click on the “Pages” link under the “Indexing” segment on the left column.

Exploring the pages

You will get the details about non-indexed pages by scrolling down on the report screen.

Checking the page indexing statuses and errors

You can then click on each reason to explore the pages that were not indexed due to the reason mentioned.

Many times, few of the links given will not be proper pages of your website but certain designed elements that were captured as links. So verify them and take action only on the ones where you find an important page related to your website is not indexed.

If there is a technical reason for the non-indexing, then solve it and request to index the page.

If it is under “Discovered – currently not indexed”, then that means the Google search bot has discovered the pages but it hasn’t yet taken them up for indexing. You need to request an indexing of the page to bring it to the bot’s notice again, which might speed up the process a bit.

Step 12: To speed up the indexing process for non-indexed pages, click on the “URL inspection” link on the left menu panel.

Inspecting a particular URL

Step 13: Type in or copy-paste the non-indexed URL onto the search box at the top of the screen, which pops up when you click on “URL inspection”.

Then, hit “Enter” on your keyboard.

Entering the URL

Step 14: On the next screen, click on “Request Indexing”.

Requesting indexing

It will take a few minutes.

URL Testing

Once done, you will receive the following message. Click on “Got it” to continue.

Index requested message

This process, doesn’t guarantee a full success as at times even after requesting it might take Google’s bot to index it quite late but it is a proactive step from our end that we can and should take. Apart from that you can ensure success in indexing the page by using internal links to this page from your new content or social media activities or external posts. This will send a signal to the bot to index the page as it has been tagged to fresh content.

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