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Google ads copy template

Google ads copy is the first interaction potential customers have with your brand when their search intent triggers the ads. Use this Google ads copy template to create effective copies.

Google ads copy template and its implications for your business

Google ads copy is the first interaction potential customers have with your brand when their search intent triggers the ads. It is the first thing they see and read, and it can either entice them to learn more or turn them away. Creating effective Google ads copy involves crafting a message that speaks to the target audience while also highlighting the unique selling points of your product or service.

Using the template for Google ads copy can be helpful to ensure compliance with Google’s advertising policies and also the constraints for the elements of the ad copy. It can also help provide a consistent format for your ads across different campaigns. Additionally, it saves time and reduces errors by providing a structure for writing effective ads, from headline to description, and making it easy to update or change copy as needed.

Steps to follow while using the template:

Copy the template for the number of ad sets you are creating. This template gives you a rough idea about the search ad content display. The variations displayed are only for representative purposes and might differ from the original ad, as currently, you can only set responsive search ads where the headlines and description combination is chosen by the system itself based on performance.

1. Keywords in the ad group: Note the main keywords to be used in this ad group. This can be used for reference at any later stage.

2. Headlines: Provide the Headlines for the ad. Make a note of the content length constraint. The number of characters left within the limit is displayed at the end column.

3. Descriptions: Provide the Descriptions for the ad. Make a note of the content length constraint. The number of characters left within the limit is displayed at the end column.

4. URL Path: Provide the display URL format for the ad content.

5. Final URL: Provide the final URL that will be used in the ad’s CTA. If required, you can use this segment to provide the URL with the necessary UTM parameters, too.

6. CTAs and Other Sitelink Extensions: Provide the list of Call To Action (CTA) and Sitelink extensions that you want to apply for the ad.

7. Ad display: This field gives you an idea about how the search ad will look on desktop based on the inputs provided and the given combination.

Google ads copy template

Download the template here.

Use it effectively to ensure that your Google ad copies are effective and within the given constraints.

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