There’s no doubt about it—ecommerce-based small businesses have to work hard to stand out from the crowd. With so many businesses selling similar products and services online, it can be difficult to capture potential customers’ attention and drive conversions. Thankfully, there are a few digital marketing trends that small businesses can leverage to spruce up their online presence and increase ROI in 2022.
Content Marketing Trends
It has been seen for the past year that one of the best ways for small businesses to increase their online visibility is by creating high-quality content that speaks to their target audience. In 2022, we have been seeing a continued focus on that with more importance on creating personal and authentic content that resonates with customers on an emotional level. Additionally, more businesses have started using effectively the interactive content features on various social media platforms, like quizzes and polls, to engage potential customers and collect valuable data about their interests and needs.
Another content marketing trend that small businesses should consider taking advantage of in 2022 is video marketing. More people are consuming videos online than ever before, and it’s a trend that’s only going to continue to grow. Small businesses can use video to introduce themselves and their products or services, showcase customer testimonials, or even just create interesting and informative content that will capture potential customers’ attention.
Also similarly, live video is expected to continue its rise in popularity in 2022. This year, we expect to see more small businesses using live video on social media platforms like Instagram and Facebook to connect with customers in real time and build a stronger connection with their brand on a human level. If you’re not already incorporating live video into your content strategy, now is the time to start!
Social Media Marketing Trends
One of the biggest changes that we’re seeing in social media marketing is a move away from traditional platforms like Facebook and Twitter, and toward newer platforms like TikTok. This is due to the fact that younger audiences are increasingly spending their time on these newer platforms, which presents a great opportunity for businesses to reach out to these audiences and connect with them on a more personal level.
Social media will remain one of the most effective channels for driving traffic to ecommerce websites in 2022. In fact, according to eMarketer’s forecast, social media usage will continue to grow at a steady rate throughout the next few years—meaning there will be even more opportunities for small businesses to reach their target audience on social media.
But with a flock of businesses on traditional social media platforms like Instagram, Facebook, and Twitter, it’s becoming increasingly important for small businesses to find ways to stand out from the crowd. One way of doing this is by utilizing creative content formats that are specific to each platform. For example, Instagram Stories are an incredibly popular way of sharing bite-sized pieces of content with followers in a highly engaging way. If you’re not already utilizing Instagram Stories (or other creative content formats like Facebook Live), then you might be missing out on the opportunity to make your brand stand out!
Also, as social media is getting saturated with similar posts from small businesses, there is a current trend that has been seen that personalized posts or posts involving customer/owner stories have been picking up. People want to connect with the human side of brands more than ever. Call it the post-pandemic effect or something but due to the past years of challenges and suffering, people now want to connect with each other on a personal level, so inspiring stories from brand owners or stories involving their customers have been seen to be performing quite well on social media channels.
Paid Advertising Trends
Finally, we anticipate that paid advertising will continue becoming even more popular among small businesses in 2022 as they look for ways to reach new audiences and drive conversions.
As organic reach on social media continues to decline, businesses are increasingly turning to paid social media advertising to reach their target audiences. In 2022, we expect to see more small businesses using social media advertising to boost their online visibility and drive conversions. When done properly, paid social media advertising can be an extremely effective way to reach potential customers and generate leads.
While paid advertising can be expensive, if done correctly, it can be an incredibly effective way of growing your business quickly. Additionally, many social media platforms offer relatively affordable advertising options that are perfect for small businesses with limited budgets.
All in all, we expect 2022 to continue to be an exciting year for ecommerce-based small businesses! By focusing on creating personal and authentic content, utilizing interactive content formats, leveraging the power of live video, and utilizing paid advertising wisely, you’ll be well on your way to increasing your online visibility and driving conversions—no matter what industry you’re in!
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