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How to create a Google Search Console account

Explore the steps to create a Google Search Console account for your website to start analyzing your website's search performance.

Why is it important:

Google Search Console (GSC) is an essential free tool from Google that helps website owners understand how their website is performing in the search engine, diagnose potential problems and take steps to improve its visibility. GSC provides useful insights and data about things like which keywords your website is ranking for, which content is performing well, how often people click on your results in the search engine and more. With this information, you can optimize your website’s content and technical aspects to appear higher in search engine rankings.

By using GSC, you can ensure your website is meeting all of Google’s criteria for good performance. You can also get insights such as detailed analytics reports that show how much traffic you’re getting from organic searches or which blog posts have the most hits. In addition, it can help you discover any discrepancies with regard to web pages not showing up correctly or other technical issues with the website. All of these elements are crucial when it comes to making sure your site reaches its full potential when someone searches for something related to what you offer.

Overall, GSC offers valuable insight into how well your website is performing on the web so that you can make necessary improvements or capitalize on what is already working well for your business. Understanding how to maximize its features will enable you to create a successful online presence and enjoy sustained success over time.

Things required before you start:

  • You should have an existing Google account that you want to use for the Google search console, and you should be logged into the account.
  • You should have an existing Google Analytics 4 account, and if you don’t have one yet, then follow our guide to do so. If you are doing it for your client, then ensure you have admin access to your client’s GA4 account.
  • You should be using a Chrome browser and should be already logged into your Google account used for creating the GA4 account.

Steps to create a Google Search Console account

Step 1: Go to search.google.com/search-console.

And click on “Start Now”.

Google search console - getting started

Step 2: On the next screen, provide your website’s domain name under “Domain” segment and then click on Continue.

Using the domain segment

If you are using the same Google account that you had used for creating the Google Analytics 4 account, then you will be auto-verified by the Google process.

Ownership verified through Google analytics 4

If you haven’t created your Google Analytics 4 account yet, then follow our guides to do so.

Skip the following process and go to Step 3 if you have been auto verified by Google:

In case, you are creating the Google search console account on a new Google account which is not the owner of the Google Analytics 4 property for your website, you will receive the following message.

DNS based verification

Click on “copy” to select the TXT record entry.

For creating a new TXT record on your website, you need to access the cPanel of your website’s hosting provider, the following example is for Hostgator. Except for the interfaces, the process elements will remain the same even in your hosting provider’s cPanel.

Login to the cPanel.

cPanel login

On the top search bar type in TXT and from the search results, click on DNS Zone Editor.

DNS zone editor

On the next screen, click on “Manage”.

Managing the DNS

Click on “Add Record”.

Adding a DNS record

On the next screen,

  1. Type in the domain name under “Name” field.
  2. Keep TTL (Time To Live) as the default value.
  3. From the dropdown under Type, select “TXT”.
  4. Under the record field paste the TXT record entry details that you had earlier copied from the search console screen.
  5. Once done, click on “Save Record”.

TXT record values set

Once this is done, it might take 48 hours before you see the change reflected on your Search Console verification platform.

Step 3: Once you are verified, you will be redirected to the newly created Google search console account for your website.

Google search console account is created

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