How to successfully create a Google Ads account

Find out the right process to successfully create a Google Ads account for your business this 2024 (updated as per the latest changes).

How to successfully create a Google Ads account

Why is it important:

Google Ads is an essential part of any successful business. By leveraging Google’s powerful advertising platform, businesses can reach their target customers quickly and cost-effectively.

Having a Google Ads account can be incredibly beneficial for any business looking to expand its reach and acquire more customers. With access to a variety of tools, you can create targeted campaigns tailored to your industry in order to maximize your ROI, and the best part is you get the power to reach out to your potential customers who are already searching for related products/services or are on the process of doing so. In addition, Google Ads account comes with advanced analytics that allows you to track your campaigns in real time, giving the necessary insights needed to optimize your ads for maximum effectiveness. Without having a Google Ads account, you will miss out on these powerful features that could otherwise be used to boost your success.

Things required before you start:

  • You should have an existing personal Google account with the necessary login information (email address, password).

Steps to successfully create a Google Ads account:

Step 1: Go to the Google Ads website.

Click on the “Get Started” button at the top right corner of the screen.

Google ads website

Note: If you already have other existing Google ad accounts under the Google account that you are using to create the new account, then you might get the following screen, and you have to click on “New Google ads account” to proceed.

Create new google ads account


Step 2: On the next screen, click on the “Skip campaign creation“ at the bottom of the screen.

skip campaign creation

Step 3: Fill in the details as per your requirement, i.e., the Billing Country, Timezone, and Currency. Make sure to enter them correctly, as you will not be allowed to change them later on.

Confirm your business information for google ads

Once done, select “No” for personalized campaign guidance and then click on the Submit button.

Skip the personalized guidance

Step 4: Your Google Ads account has now been successfully created.

Your google ads account has been created

Now click on “Explore your account” to continue with the payment setup for your account.

Step 5: Once you are into your account, click on the “Tools and settings” option at the top menu, and from the dropdown options, click on “Billing” to expand the menu.

Setting up the google ads account billing

Under the expanded menu, click on “Settings”.

Google ads account settings segment

Step 6: On the next screen, fill in the required details for setting up your payment profile for Google Ads. This is an important step that needs to be completed before you start using the account to launch ad campaigns.

Be sure to fill in the details correctly, i.e., if you want to use the account for your own business and charge it under your business expenses, then use the option “Organization” and fill in your business details like address, Tax number (VAT/GST, etc) and then associate your business card details with the account.

If you do not want to bill it under your business expenses, then set the payment profile as an “Individual” and provide the necessary details accordingly.

Once the details are set, especially the type of payment profile, it will be non-editable for the account at later stages, so ensure that you fix the payment profile type first and fill in the correct details.

Fill in the business details for the ads account billing setup

Fill in the credit card information that you want to use for your Google ads account.

Following this, click on the terms and conditions checkbox and then click on the Submit button to proceed.

Agree to the terms

Your Google Ads account is now all set.

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