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The benefits of outsourcing to a subscription-based marketing agency

If you're constantly on the lookout for ways to grow, optimize operations, and really connect with your audience, then hiring a subscription-based marketing agency could really shake things up for your business in a good way.
The Benefits of Outsourcing to a Subscription-Based Marketing Agency

Think about a scenario where your business is run by a group of temps or contractual employees only. Everyone has different contract lengths, but none is more than three months.

Can you feel the chaos yet?

That’s one of the primary reasons that many businesses like yours prefer having employees rather than temps: to avoid the above scenario of sheer chaos so that the team who works with you connects with your company’s vision on a long-term level and the work they do has a long-term impact on the whole business structure and growth.

But when it comes to one of the most essential building blocks of your business’ growth journey, many of you tend to embrace that chaos, don’t you? 

Most of the businesses today (more than 42%) are outsourcing some part of their marketing activities to outside agencies or freelancers on a project-to-project basis.

Now, outsourcing your business’ marketing needs to a marketing agency on a project basis creates a few issues that one realizes only when one is knee-deep into the process:

  1. They mostly fail to get the bigger picture and work only towards instant growth or project success. Thereby, sometimes, the brand’s vision might get diluted in the race for instant numbers.
  2. Though most of them do their initial groundwork and research before implementing their strategies, they might still not be as close to understanding your audience totally as someone who is there with you throughout the journey and ready to optimize their activities based on the audience responses & market trends.
  3. The project impact wears off soon, and the agency, once its contract is up, shifts to a new client while you are left in the dust, reusing its previously working solution, which may no longer be effective or optimized for the current audience or market trends.
  4. One-time marketing projects can be costly, and there are always those hidden additional charges that you might have to pay to customize it more to your liking. In all, it amounts to a huge one-time charge. And if you plan to continue them for another project, they have huge retainer fees, which indirectly tend to influence your decision to change the marketing agencies from time to time to ensure cost savings.
  5. And well, if you hire marketing agencies from time to time, there are always the hassles of searching for the right one, recruiting them, negotiating terms and prices, and going through the onboarding process each time. And every time, each of them comes with a different vision for your business, which again gets more troublesome.

What can you do to avoid them?

Well, there are two traditional ways, i.e., do your own marketing, all by yourself or form an in-house marketing team.

In both cases, the brand’s vision and long-term goals remain intact, and you get a well-formed marketing strategy for continuous growth. But there is always a catch: if you do it all by yourself, it will definitely get overwhelming, and you will lose focus on the other aspects of the business where your expertise might be needed, thereby causing a lot of leadership distress on the business side of the team.

And, if you want to create your own in-house marketing team of experts, then well, it’s a process that is going to take time, effort, and money. Time and effort are needed to headhunt and form the right team, find the right talent for each role, train them, and ensure they work well as a team. A high budget is needed in terms of the high monthly salary and benefits packages that your company has to provide to avoid attrition, as well as the cost of marketing tools and resources needed to help them in the process.

Now, there is another way, the way of the new future. One that ensures you get all the benefits and commitments equivalent to the level of an employee, yet at almost 50-70% reduced costs and efforts of retaining the in-house team while ensuring a hassle-free continuous growth journey for your brand.

We are talking about subscription based marketing agency.

So, if you’re constantly on the lookout for ways to grow, optimize operations, and really connect with your audience, then hiring a subscription-based marketing agency could really shake things up for your business in a good way.

Here’s why it could be a wise choice:

Why go for a subscription-based digital marketing agency?

 

  • Get access to a plethora of expertise: These agencies are packed with all the marketing expertise you could need. From SEO expertise to social media, and even storytelling proficiency – they’ve got them all covered. It’s like having a multi-member team for handling your marketing, giving you a variety of skills that are hard to find all under one roof without breaking the bank.
  • You get access to the latest trends: The world of digital marketing never stops changing. Subscription agencies can help you easily keep up with the latest trends, letting you maximize your efficiency by hacking all the necessary strategies and trends, without spending a fortune. From the latest technology tools to analytics to automation, they have all the necessary skills to boost your marketing big time.
  • Flexibility when you need it: These agencies make it easy to adjust your marketing efforts as your business changes. Just launched a new product or hitting a slow season? With a subscription-based model, you are in control. You can tweak your plan to either add new services, change your package, or pause for a time so that you have access to efficient marketing services as per your needs, without any fuss or extra expenses.
  • Save money: Hiring a full marketing team can cost a ton, with salaries, benefits, and all the tech they need. A subscription-based digital marketing agency gives you access to a team and the tools for a set fee, often saving you money (multi-fold).
  • Focus on your business: Trying to do too much can spread you thin. Outsourcing lets you concentrate on what you’re best at—running your business. Once you leave the marketing to the experts, you can use your time for business decision-making and client/customer relations.
  • Never stop improving with continuous dedication: In digital marketing, you can’t afford to sit still. Subscription agencies keep your strategy fresh and effective, constantly optimizing and testing to make sure you get the best return on your investment. Their continuous commitment to your business’s growth journey helps them stay vigilant of their work and ensure that they keep improving and optimizing your marketing efforts to give you the maximum benefits.
What benefits you can expect?

 

  • A custom, evolving strategy: No one-size-fits-all here. A good agency will understand your business and goals, thereby helping you create customized marketing plans that fit your needs specifically and evolve with time & market changes.
  • Decisions based on data: With the latest analytics at their disposal, your agency will help you make choices backed by solid data, meaning less guesswork and more effective strategies.
  • More attention for your brand: With a team of experts dedicated to your brand, expect effective utilization of creative ideas and tactics that make your brand stand out in the digital crowd.
  • Better understanding of your customers: These agencies are great at gathering insights about your audience (from market research, experience, surveys, and more), which ultimately helps you tailor your products, services, and messages just right.
  • Quicker campaigns: Having a dedicated team means you can roll out marketing campaigns faster, adjust on the fly, and grab opportunities quickly, giving you an edge over competitors.
Making the most of your agency:

 

  • Share your vision: The more your agency knows about your business and goals, the better they can tailor their work to suit you. Keeping the lines of communication open is critical.
  • Be open to new ideas: These agencies are at the forefront for a reason. Be willing to try their suggestions; sometimes, the most unique ideas are the most successful.
  • Check in on results: Make sure there’s a way to track and discuss results frequently. Knowing what works (and what doesn’t) is essential for improvement.
  • Work together: Think of your agency as a partner, not just a service. Working together closely leads to better outcomes.
  • Stay involved: While it’s great to hand off the workload, staying in the loop ensures the marketing stays true to your brand’s essence.

In summary, partnering with a subscription-based marketing agency brings a ton of benefits, from expert skills and the latest technology to strategic flexibility and cost savings to ensuring the commitment level of an in-house team.

It lets you focus on running your business with the peace of mind that your digital marketing is in capable hands. As the digital landscape keeps evolving, having a dedicated team to keep you ahead can make all the difference.

So, it might just be the right move to help your business grow and stand out online.

If you are considering to make that switch, then you can always check out our hassle-free marketing subscription plans.

Want to grow your business on autopilot?

View our done-for-your marketing subscription plans or schedule a call with our team to discuss your business needs in more detail.

Europe’s 1st subscription based digital marketing agency for busy solopreneurs & startup founders.

We help you turn your ‘idea’ into a ‘thriving brand’.

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