As a small business owner, you know that having a strong online presence is essential to your success. You also know that digital marketing is a powerful tool that can help you reach your target audience and grow your business. But what you may not realize is that the design of your website plays a critical role in your digital marketing strategy. In fact, having a poorly designed website can actually hamper your digital marketing efforts and lead to reduced conversions and growth.
A poorly designed website can reflect poorly on your brand and give visitors the impression that you are not professional or credible. Additionally, a poorly designed website can be difficult to navigate and use, which will frustrate visitors and lead them to leave without taking any action.
Here’s a deep dive into this topic, as I have personally come across a lot of small business owners facing this issue. Mostly they feel that the most important aspect of a website is its function and not its design. This is completely wrong especially if you are a small business owner who wants your business to grow and be recognized as a brand in the long run.
Your Website Is Often the First Impression You Make on Potential Customers
Think about it this way—when someone is looking for a product or service that you offer, they are likely to do an online search. If your website comes up in the results, there’s a good chance that potential customers will click through to your site. But what will they see when they get there?
If your website is poorly designed, outdated, or difficult to navigate, that potential customer is likely to click away and look for another option. On the other hand, if your website is well-designed and user-friendly, they’re more likely to stick around and explore what you have to offer. In other words, your website design serves as a sort of “first impression” for potential customers. And we all know how important first impressions are
Having an outdated website design with pixelated pictures and not so seamless website feel might not work well with today’s modern customers.
The palate of color used for your website can define you as a brand and when it is non-coherent it might act as a negative point in your brand’s overall image which in turn will affect your returning visitors.
Your Website Design Affects Your Search Engine Rankings
In addition to making a good first impression on potential customers, the design of your website also affects your search engine rankings. Search engines like Google use complex algorithms to determine which websites should appear at the top of the search results. One of the factors they take into account is the overall design of the site.
A well-designed website is more likely to rank higher in the search results than a poorly designed website. That’s because a well-designed website is usually easier for users to navigate and contains relevant, keyword-rich content—two things that are very important to search engines. Conversely, a poorly designed website can actually hurt your ranking and make it more difficult for potential customers to find you online.
Your Website Design Impacts Your Conversion Rate
Finally, it’s important to remember that your ultimate goal with digital marketing is to generate leads and convert those leads into customers or clients. And the design of your website plays a big role in conversion rates. In fact, studies have shown that even small changes to website design can have a significant impact on conversion rates.
Your website should be designed with conversion in mind. Make sure the colors, headlines, and call-to-action buttons are all working together to encourage visitors to take the next step. And don’t forget to test different versions of your website design to see which one converts the most visitors into leads. By focusing on conversion, you can make sure your digital marketing efforts are more effective and generate more leads and sales for your business.
For example, one study found that simply adding customer testimonials to a home page increased conversion rates by 34%. While another study found that adding images increased conversion rates by 42%. So, if you’re not happy with your current conversion rate, take a close look at your website design—it may be one of the factors holding you back.
As you can see, the design of your website is an important part of your digital marketing strategy—one that should not be overlooked. If you’re not happy with the design of your current site, make some changes! Even small tweaks can have a big impact on conversion rates and search engine rankings. And if you’re starting from scratch, be sure to work with a professional web designer who can create a user-friendly, optimized site that will help you achieve your digital marketing goals.
No matter whatever stage you are at if you have your website on WordPress or have any plans to build it on the system that powers almost 34% of the internet then we can help. Our digital launch service are designed to help you create an impactful digital presence and eventually create a brand out of your small business.
